When showcasing your products and services, nothing seems to be better than an exhibition. Participating in any exhibition can indeed be a great marketing strategy, especially in bringing your brand to the spotlight. However, you must note that these exhibitions are costly and you may have to pay a lot of money to be a part of them.
This does not end here!
You also need to set up a stall, which costs extra. For this reason, you will have to hire an excellent stall company in India. With so many stall designers available around you, making one choice can surely be nerve-wracking. Well, it isn’t as bad as it seems to be. There are experts who specialize in stall design.
Understanding your business’s brand tonality, voice, and needs, a exhibition stall company in India will craft the stall just how you want it to be. But you can’t choose just anyone who pops up in your search, right? So, this blog is your guide to selecting the best stall agency in India for your business.
Important Factors While Choosing an Exhibition Stall Company in India
When you’re about to hire an exhibition stall design agency around you, you must understand them better. Therefore, there are certain things you will have to observe closely so that you can make the right choice. Here are those:
Experience in the Industry
Whenever you hire an exhibition stall company in India, you must consider their experience. Their experience in the industry can help you get an approximate idea of how well they can put up the stall and whether they have an understanding of the requirements as well.
Some of India’s leading exhibition stall design agencies promise to cater to the needs as they offer holistic services. Most of these services specialize in metal and timber construction. Using these materials will ensure that the stall is easily set up.
Such precision and excellence only come when the respective agency has experience. So, choosing someone experienced ensures good stall design and build. You may also discuss with them if they have any experience in the same industry as yours, especially in terms of putting up the stall. This will help you understand the requirements easily.
Build Quality of the Stall
When choosing an exhibition stall company in India, you must consider the build quality that they offer. The stall agency rarely exclusively discloses the stall build quality, but it will share additional information about the types of material they use.
The material used for the stall can play an essential role in determining its quality. Choose an exhibition stall company in India that offers holistic services and specializes in materials like metal and timber.
The ones that offer material and timber stalls work with other construction companies, which is why you can be sure that the material is durable and long-lasting. You can discuss additional information depending on how long you want the stall to be put up. The exhibition stall company should help you install and dismantle the stall as required. So, be very mindful of the booth fabrication services you partner with.
Range of Services
An exhibition stall company in India should offer a wide range of services that cater to all your needs rather than outsourcing different services to different providers. Apart from planning and designing, one of the primary responsibilities of the stall design agency is to help with installation and dismantling.
India’s top exhibition stall company is renowned for offering various services such as design, installation, maintenance, stall fabrication, and more. Sometimes, they can also help with management, transportation, and logistics. Before finalizing one stall exhibition fabrication agency, you must ask the potential ones to send in their applications.
In the application, you must look into the type of services they offer, how many services they outsource, their outsourcing process, customization, and more. After all, the exhibition stall design agency you choose should consider offering services under one roof so that you don’t have to move from one company to another with respect to your problem being solved.
Availability of In-house Manufacturing Facilities
Not enough stress is given to the importance of a booth fabrication agency having in-house manufacturing facilities. As a business, you don’t want any kind of delay, right? So, you must choose an exhibition stall company in India with an in-house manufacturing facility. The ones that do not have an in-house manufacturing facility will likely delay the delivery of materials.
Exhibition stall design and fabrication are extremely important because they have a great visual impact on the audience. Therefore, it is important to get that aspect right. A professional exhibition stall company in India that has an in-house manufacturing facility will cater to that requirement and design the same within their manufacturing facilities accordingly. Most use the best stall fabricator to ensure the fabrication meets your brand guidelines.
The exhibition stall company in India that you partner with must have an in-house manufacturing facility consisting of a stall fabricator. This ensures that they will be able to put up the best one while catering to the brand’s needs. However, if they do not have the service, make sure to discuss with them how they plan to move ahead with outsourcing printing and fabricating.
Eco-friendly Credentials
With the rise in eco-consciousness and a sustainability mindset, many businesses are moving towards it. In fact, big event and trade expo show organizers also prefer having eco-friendly stalls at the events. Now, concerning the era of climate change, it would be a good idea to install eco-friendly stalls.
The leading exhibition stall company in India comes with eco-friendly credentials to ensure they are safe to work with. Moreover, it also brings to light that the company follows the rules and caters to the requirements. For eco-friendly credentials, it is advisable to check the products they use carefully. They must be using eco-friendly raw materials, not chemical-laden ones. As far as the painting is concerned, it is advisable to opt for recyclable paints.
The top exhibition stall company in India is known for using sustainable flooring and long-lasting adhesives. Most of these are non-pollutant and non-toxic, ensuring the safe use of these products. Apart from these, you also need to look closely into the type of light they will use for your stall. An eco-friendly exhibition stall design company in India, while keeping up with its credentials, will use LED lights. Not only are these eco-friendly, but they also last a long time, making them an excellent long-term investment.
Customization
Every event is unique and has its own guidelines. So, you can’t go to every place looking the same. For this reason, customization is of the utmost importance. The top exhibition stall company in India you work with must offer good customization services and exceptional creativity.
As a brand at the expo, you are likely to face high competition. Therefore, having experts help you with the customization can go a long way. The leading exhibition stall company in India will ensure that the exhibit attracts a huge footfall with great aesthetics and creative designs.
When opting for customization and creativity, you must consider a company that lives by the one-size-fits-all concept. In this case, your brand’s stall will end up looking like everyone else’s. Therefore, it would be a good idea to review their past client’s stall design. Furthermore, you should also ask the stall design agency about the type of interactive elements they aim to integrate into your stall to drive visitor engagement.
Portfolio of Work
Different types of exhibitions are held throughout India, and other types of businesses participate in them. Therefore, understanding the kind of work the top exhibition stall company in India has done can benefit you. It can give you a basic idea of whether they can handle your project.
The leading exhibition stall company in India lists most of its exhibition work details on its website. The portfolio usually covers information about the type of projects they have handled and are capable of handling.
While analyzing their portfolio, you must compare if they can handle the same work as yours and how long it will take them to deliver it. Moreover, when checking their portfolio, you must closely compare if they have worked with any of your competitors or designed any stall the way you visualized your own. At the same time, check what their clients say about the quality of the stall designs and whether they can withstand the harsh forces, thereby having a lifetime impact on the audience.
Technical Expertise
As events become eco-conscious, technical expertise is also involved. The best exhibition stall company in India integrates technical designs, too. With their understanding and knowledge in the field, they often include many digital components in the stall, like better lighting systems, interactive kiosks, and digital displays.
Integrating modern-day technology in stall design can attract customers’ attention. Moreover, it ensures that the technical elements are seamlessly integrated for better purposes. Before opting for this option, make sure to consult with the stall design agency to see whether they have expertise with technological integration in the stall.
Those using the latest technology will also keep up with exhibition trends and technologies. This will play an essential role in designing the stall according to the latest standards, which can attract a broader customer base. Rather than believing their words, you must also check if they’re credible. As a result, you can ask them to showcase their troubleshooting abilities to ensure they can offer maximum technical support during the events.
Presence and Client Base
Before finalizing an exhibition stall company in India, you must assess its presence and client base. In this regard, you must check how many cities it is present in. The wider its presence and client base, the better its reputation and expertise in getting the job done easily.
Their extended presence in the different cities of India can help you understand the diverse nature of projects they can handle. You must conduct complete research about the type of projects they have handled, the clients they have worked for, and so much more. A more comprehensive presence also indicates that the company is slightly more professional to deal with. As a result, they are sure to offer a hassle-free experience when conducting the shows.
The client base of the exhibition stall company in India is also an essential factor to consider. The more reputable clients they work with, the better it indicates they are professionals in completing their tasks. Understanding the client base of the exhibition stall company you’re working with is even more critical when participating in any big event for the first time. Most of these details are on their testimonials page, so you can always stay ahead. You will get an idea of what the clients say about them and their experience with the stall design agency.
Cost and Value
The budget that the exhibition stall company in India provides is significant. Although it is not the only deciding factor, it is crucial. Since you’re investing in the stall design, you must choose someone who promises and gets the job done quickly.
While discussing the budget with booth fabrication services, you need to check the value you will get from the investment. The professionals offering well-designed stalls maintaining aesthetics are likely to help you get a higher return on investment as they will increase footfall. Their aesthetic, stability, and good stall design will play an important role in helping you generate good-quality leads.
Before settling down with one exhibition stall company in India, you should get quotes from different companies. This will help you compare the costs and make the right choice. Moreover, you must also ensure that they maintain complete transparency and have no hidden costs involved in the budget they offer. Apart from the stall company’s fees, you must also consider the overall value concerning materials, designs, and the services they’re offering.
After-sales Support
Once they have sold the product to you, they can’t just go away, right? So, the exhibition stall company you’re working with must have exceptional after-sales support. The exhibition stall company in India that promises to offer after-sales support will be there for your business in case of emergency at the events.
However, after-sales support shouldn’t be limited to one time only but also for the future. This plays an important role in fostering long-term partnerships. While discussing the deal with the exhibition stall company in India, you must ask them about their support services during and after the event.
You also need to check if they offer additional repair and maintenance services and ensure that they are responsive. Any company that doesn’t maintain a conversation or update you about the project is likely a red flag. The ones that promise to offer post-installation services will likely add significant value to your business.
Budget and Negotiation Tips with Exhibition Stall Company in India
Since budget is essential in choosing an exhibition stall company in India, you must ultimately be ready for negotiation. Here are some of the significant tips that can be helpful for you:
- Always be clear about the budget constraints and communicate them to the exhibition stall company you’re working with. This keeps a realistic picture up front and avoids the risk of high expectations.
- Ask the stall design agency to share a detailed quote outlining the scope of work, cost breakdown, and deliverables. Make sure that they mention the deadline, too. This will offer a clear picture of the pricing and services.
- Do not just go for the company offering the lowest price; you must also check their overall value. Therefore, you must check their design quality, project management skills, and expertise in the industry.
- If the proposal exceeds your budget, you can discuss potential areas for improvement with the exhibition stall company in India. You may also consider exploring alternatives for a better solution.
- Request that the exhibition stall company in India maintain transparency in their quote and avoid hidden costs. This will help to prevent any unwanted expenses or unforeseen circumstances.
Final Words
Choosing the best exhibition stall company in India is a lot of work. Therefore, it is advisable to conduct proper research. Following the steps mentioned above can be extremely beneficial, especially in terms of hiring the right agency and designers who can not only understand your vision but also support it and turn it into a reality.
Online resources and referrals are great places to get started, as they can help you clearly understand the exhibition stall design company in India’s approach. Being mindful of the process can play an essential role in communicating all the information thoroughly and driving maximum benefits. As a result, you will be able to craft compelling and aesthetic stall designs that can attract a wider group of audience thereby helping you increase the revenue for your business.
